BUILDING
DIGITAL FUTURES

AR / DOOH

Philips wanted to launch their new ‘One Blade’ facial grooming product by showcasing the range of styles it can create. Using AR in DOOH at bus stops across the UK, we built a digital experience that allowed users to ‘try on’ a library of different beards, as if looking into a mirror. Using touchless technology to offer a COVID-safe interaction, on-screen Call-to-action encouraged the audience to engage with the DOOH panel. Once selected, we used facial recognition to place the style correctly onto the user. In total, there were a choice of 12 styles. When finished, a QR code was served, linking to online purchase.

Interactive / DOOH

For many, Christmas is a time for reunion with loved ones and a chance to spend quality time together. BA wanted to be a part of these reunions, giving audiences the chance to write personalised and heartfelt messages for their loved ones as they landed back in the UK. Creative was dynamically served via DCO using flight numbers and live API data so that messages were live for up to two hours after that specific plane had landed.

Interactive Content

To drive awareness amongst its target family audience, Artbot built an interactive platform that delivered a more immersive and engaging introduction to ‘Transformers One’. Repurposing existing assets from the wider marketing campaign, we utilised large format Orbit screens in key UK shopping malls that invited shoppers to access content related to each key character. Built using touchscreen technology, our digital activation offered a simple-to-navigate and captivating user experience.

AR / Interactive

Go.Compare’s “Feel the Deal” campaign used interactive AR technology in high footfall locations to let passersby digitally wear the brand’s iconic mustache, reinforcing brand identity through fun and engagement. Participants could have their photos taken with the mustache and scan a QR code to download their image.

Web Development

Official website for Agencia Belone.