AR Experience – Philips One Blade

Philips wanted to launch their new ‘One Blade’ facial grooming product by showcasing the range of styles it can create. Using AR in DOOH at bus stops across the UK, we built a digital experience that allowed users to ‘try on’ a library of different beards, as if looking into a mirror. Using touchless technology to offer a COVID-safe interaction, on-screen Call-to-action encouraged the audience to engage with the DOOH panel. Once selected, we used facial recognition to place the style correctly onto the user. In total, there were a choice of 12 styles. When finished, a QR code was served, linking to online purchase.