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Go.Compare "Feel the Deal"
AR / Interactive
Go.Compare’s “Feel the Deal” campaign used interactive AR technology in high footfall locations to let passersby digitally wear the brand’s iconic mustache, reinforcing brand identity through fun and engagement. Participants could have their photos taken with the mustache and scan a QR code to download their image.
Outcomes & Impact
- ▹Approximately 600 people participated across the five locations
- ▹Repositioned Go.Compare’s brand narrative, emphasising fun, inclusivity and customer engagement