Paramount – Transformers One

To drive awareness amongst its target family audience, Artbot built an interactive platform that delivered a more immersive and engaging introduction to ‘Transformers One’. Repurposing existing assets from the wider marketing campaign, we utilised large format Orbit screens in key UK shopping malls that invited shoppers to access content related to each key character. Built using touchscreen technology, our digital activation offered a simple-to-navigate and captivating user experience.